There is one skill we all possess, that we can easily develop and that can make or break our business. Do you know what it is? It is listening.
Great things only happen when people embrace failure. That’s because to do something amazing, people need to think differently. The new approach then has a chance to lead to a different outcome, a solution that others have not thought about.
As a startup, you have huge advantages over older businesses and you probably don’t even realise it.
The reality is you are starting from scratch. You are about to create your first product. At the same time, you are building a brand and creating a system to sell your product to your customer. You are doing all this simultaneously, using methods that suit today’s world.
I believe that you cannot succeed in business unless you align your business goals with your life’s purpose.
Starting a business is likely to be much more work than you previously experienced in a paid job. The only way you can succeed while also staying sane is by aiming to achieve something that is meaningful to you.
As a startup you never have enough resources to do every business activity perfectly. That’s the life of a startup.
There are many parts to business you can make up as you go along, but one challenge that you shouldn’t take lightly is intellectual property.
So does that mean you need to employ a trade mark lawyer to help you navigate the maze of trade mark law? Not necessarily. As a startup on a small budget you have three options.
What pops into your head when you think of branding? A logo? A company name? Maybe even a tagline?
Every business needs a name and a logo. It’s one of the first tasks you turn to as you start up.
Most people think that a logo and a name equal the brand. But a brand is a lot more than just a logo. It is one of the most important components of any business.